Japanese mobile carriers NTT DoCoMo, SoftBank, and KDDI are all set to offer the 16GB version of the iPhone 5s for free with a two-year contract, marking the first time that all three major carriers in the country will carry Apple’s flagship mobile device, reports CNET. Each carrier plans to offer the phone for free with discounts that enable the special pricing, with DoCoMo offering rewards points for users who bring in used iPhones from SoftBank or KDDI.

Japanese business newspaper Nikkei [Google Translate] has provided a comparison chart of the iPhone plans on the three major Japanese carriers: 5s_japan_chart
In July, it was reported that DoCoMo, Japan’s biggest mobile carrier, lost a total of 3.2 million users over the last four-and-a-half years as it had yet to reach a deal with Apple to finally offer the iPhone after its two chief rivals, Softbank and KDDI have done so. However, a report surfaced earlier this month that the carrier would finally be carrying the iPhone, after DoCoMo CEO Kazuto Tsubouchi cited “compelling reasons” to reach a long-illusive deal the month before.

Apple began pre-orders for the lower-cost iPhone 5c in 10 countries, including Japan, on September 13, and will offer the iPhone 5s in store and for online order on September 20th.

Related Forum: iPhone

Top Rated Comments

dr34mc4st3r Avatar
160 months ago
Fruit of the terminal quality burden indeed
Score: 2 Votes (Like | Disagree)
yusukeaoki Avatar
160 months ago
Trust me, Japan is expensive for little phones like this.
Even with a 2 year contract, a phone costs nearly 800USD.
I bought my HTC One in Japan in June for 820USD.
However there are discounts for users who use them for 2 years and it became pretty much free.
With minimum usage, it costs 8000yen (80USD) every month.
Buying a brand new iPhone would cost around 800USD here as well.
Score: 1 Votes (Like | Disagree)
kdarling Avatar
160 months ago
Is this the first time that a new Apple flagship phone has been offered for free (on contract)? I don't know of any other carrier that's ever done that.
When the iPhone first went on sale in Japan, it barely sold, even subsidized down to ~$235. It only gained about 2% market share.

So in early 2009, Softbank started offering it for free, which finally kickstarted things and its share has grown ever since.
Score: 1 Votes (Like | Disagree)
nostodnayr Avatar
160 months ago
"Long-illusive"?
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iPhone Fold Vertical Feature

Why Apple's Foldable iPhone May Be Smaller Than Expected

Tuesday December 23, 2025 5:21 am PST by
Apple's first foldable iPhone, rumored for release next year, may turn out to be smaller than most people imagine, if a recent report is anything to go by. According to The Information, the outer display on the book-style device will measure just 5.3 inches – that's smaller than the 5.4-inch screen on the ‌iPhone‌ mini, a line Apple discontinued in 2022 due to poor sales. The report has led ...
iPhone SE Cosmopolitan Clean

Apple Discontinued These 25 Products This Year

Wednesday December 24, 2025 7:24 am PST by
With the end of 2025 near, the time has come to look back at the devices and accessories that Apple discontinued throughout the year. Most of the products that were discontinued this year were simply replaced by a new model with an updated chip. However, the iPhone SE line was entirely discontinued when the iPhone 16e launched, and the iPhone Plus line is being phased out. Below, we have...
Foldable iPhone 2023 Feature Iridescent Search

Samsung Developing 'Wide Fold' With iPhone Fold-Like Design Ahead of Apple's 2026 Launch

Tuesday December 23, 2025 11:55 am PST by
Samsung is working on a new foldable smartphone that's wider and shorter than the models that it's released before, according to Korean news site ETNews. The "Wide Fold" will compete with Apple's iPhone Fold that's set to launch in September 2026. Samsung's existing Galaxy Z Fold7 display is 6.5 inches when closed, and 8 inches when open, with a 21:9 aspect ratio when folded and a 20:18...